【研究發展處訊】
巨量資料管理學院胡筱薇副教授發表最新期刊論文
Spammer group detection using machine learning technology for observation of new spammer behavioral features
作者:Li-Chen Cheng, Hsiao-Wei Hu, Chia-Chi WU
Journal of Global Information Management (SSCI)
卷數:29
期數:2
頁碼:1-26
出版日期:2020
摘要:
Recently, the rapid growth in the number of customer reviews on e-commence platforms and in the amount of user generated content has begun to have a profound impact on customer purchasing decisions. To counter the negative impact of social media marketing, some firms have begun hiring people to generate fake reviews which either promote their own products or damage their competitor’s reputation. This study proposes a framework, which takes advantage of both supervised and unsupervised learning techniques, for the observation of behaviors among spammers. Then, based on the behavior of participants on web forums, we build up a post-reply network. The main focus is on the behavior-related features of the reviews, their propagation and their popularity. The primary objective of this study is to build an effective online spammer detection model and the method detailed in this work can be used to improve the performance of spammer detection models. An experiment is carried out with a real dataset, the results of which indicate that these new features are important for identifying spammers. Finally, random walk clustering is applied to investigate the post-reply network. Some interesting and important features are observed in the interactions between a group of spammers which could be subjected to further research.
研究事務組小提醒:教師如有最新發表於AHCI、SSCI、SCI、EI、TSSCI、THCI、「東吳大學外語學門獎勵名單」之期刊論文,歡迎將相關資訊e-mail至rad@scu.edu.tw,研究發展處將會公告於校園頭條,以廣交流。
【文圖/研究事務組游晴如組員】
類別 | 標題 | 登刊日期 |
---|---|---|
校園頭條 | 潘維大校長捐贈匹克球予北市長安國小 盼五育教育從小紮根 | 03/28/2024 |
校園頭條 | 外派大使當講師 曼德拉德育講座備受好評 | 03/27/2024 |
校園頭條 | 政治系黃秀端特聘教授、蔡承翰博士後研究員及陳宥辰專任研究助理發表期刊論文 | 03/25/2024 |
校園頭條 | 「珍圖展新妝 墨韻見風華」圖書館珍貴圖書典藏室啟新揭牌 | 03/25/2024 |
校園頭條 | 歡慶建校124年 日文系系友回娘家 | 03/25/2024 |